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B2B Founders & Reps

If you have a B2B offer, can close when you get the right conversation, and outbound is still not producing consistent pipeline — this training is for you.

kalei's "Big Secret"

FREE 2 day Virtual Summit

Kalei's "Big Secret" FREE 2-Day Virtual Summit

Why Most Outbound Fails After the First Reply — and How to Build a Governed System That Fixes It

Limited availability – register now to secure your spot

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Who Should Join This Summit?

If You're Running Outbound In Any Of These Roles — This Is For You

B2B

Founders

Agency

Owners

Lean

Sales Teams

Sales

Consultants

Fractional

Executives

Business

Owners

Solopreneurs

What to Expect

BEFORE The Summit

  • You send outreach and get some replies — but they don't turn into real conversations.

  • Warm prospects respond once and then go quiet. You follow up. Nothing. You follow up again. Still nothing. The window closed and you don't know exactly when or why.

  • You're manually managing follow-up across multiple tools with no real system

  • Your pipeline depends entirely on you showing up every day to push it forward

  • You're getting activity. Connections accepted. Messages opened. Replies coming in. But qualified calls? Inconsistent at best. Invisible at worst.

👎Despite grinding on outbound every week, revenue is still inconsistent month to month...

One month you're booked solid. The next month you're wondering where your next qualified conversation is coming from.

And here's what makes it worse — according to LinkedIn's B2B Sales Report, the average founder-led sales team spends over 60% of their time on prospecting and follow-up that never converts to pipeline.

That's the majority of your selling hours producing inconsistent results because the system — not your effort — is broken.

If that sounds like you, you're not alone.

And it's not your fault. The way most people run outbound was never designed to work.

AFTER The Summit

  • You know exactly where your outbound is leaking — and it's probably not where you've been looking.

  • The fix is clearer than you expected. Not a new tool. Not more volume. A governed system that handles the gaps the fragmented stack was leaving open.

  • You understand why the reply was never the win — and you have a framework for turning first responses into real conversations using directional follow-up that creates momentum instead of killing it.

  • Your pipeline has visibility. You can see which conversations are active, which are stalling, and which ones are ready to move toward a call — without manually reading every thread every morning.

👏 Every month becomes more predictable because the system is running the process — not your personal hustle...

Because here's what changes when your outbound is governed correctly: the same effort that was producing inconsistent results starts producing consistent qualified conversations.

Not because you're working more. Because the system is no longer breaking in the gaps. Campaigns that used to take two to three hours to build launch in fifteen minutes. Warm replies that used to go cold get caught automatically. Qualified conversations arrive without daily prospecting.

The outbound system you can trust with your name on it. That's what this training builds toward.

When You Join Today, You’ll Receive

3 Free Challenge Bonuses

Bonus #1

The Governed Outbound

Audit Checklist

Most founders know their outbound isn't working. They don't know exactly where it's breaking.

This one-page diagnostic fixes that.

Run this audit on your last ten outbound conversations that died.

You'll know exactly which leak is costing you the most qualified pipeline — and what to fix first.

Bonus #2

The Directional Reply

Framework

The Directional Reply Framework is the exact structure we use inside ScaleMatic campaigns to keep conversations moving forward after the first response — without being too pushy, too passive, or too generic.

This framework is what separates the teams generating 25–40% positive reply rates from the teams generating 3–8%.

The difference is not the opening message. It's what happens after.

BUT WAIT, THERE’S ONE MORE SURPRISE FOR YOU…

When You Join & Attend LIVE, You Can Win Some Cool Prizes!

DAY 1 | APR 15TH

  • Why most outbound breaks in the gaps — and exactly where yours is leaking right now Most outbound advice focuses on the top of the funnel. More leads. Better subject lines. More volume. This session shows you why that approach scales the problem instead of fixing it — and where the real leak is in your specific outbound motion.

  • The Governed Outbound System — the framework that replaces the fragmented stack The exact mechanism ScaleMatic is built on. How to connect lead intelligence, campaign execution, and reply handling into one governed workflow that carries momentum from the first target all the way through the qualified conversation — without a six-month build or a full-time operations hire.

  • The one thing you can implement this week that will immediately change your pipeline Not a strategy for next quarter. A specific action you can take within 72 hours of this session that changes how your outbound conversations progress — starting with the replies already sitting in your inbox right now.

DAY 2 | APR 16TH

  • How to turn first replies into real conversations using the Directional Reply Framework

    The trust window opens when a prospect responds. Most teams close it with a follow-up that's too slow, too generic, or too pushy. This session shows you exactly what to send instead — and the specific reply structure that moves conversations forward without triggering the retreat that kills most warm leads.

  • How to build pipeline visibility without manual inbox management

    Stop flying blind through your own outbound. Learn how to know — in real time — which conversations have momentum, which are stalling, and which ones are ready to move toward a call. Without reading every thread manually every morning.

  • How to install a governed outbound system in your business — without building it yourself The exact path from where you are now — fragmented tools, founder-dependent outbound, inconsistent pipeline — to a governed system running qualified conversations on autopilot. What it takes, how long it takes, and what the first 30 days look like for a founder-led B2B team starting from scratch.

Meet Your Host

AS SEEN IN

KALEI POTEAT

Kalei Poteat is one of the most sought-after outbound infrastructure builders in B2B sales.

He's built a proprietary outbound operating system and is renowned for his no-nonsense approach to fixing broken outbound at the system level — not the tactic level.

Kalei specializes in helping founder-led B2B teams stop losing qualified pipeline to fragmented tools and weak follow-up — and build outbound that runs without them, not through them.

MYSTERY GUEST?

There’s a reason people call him the “strategist behind the curtain.” For nearly two decades, our mystery guest has been helping entrepreneurs all over the world turn their ideas into movements. His frameworks have launched countless businesses, generated billions in revenue, and inspired an entire generation of marketers to think bigger.

He rarely shows up without making waves. Whether it’s on a stage in front of thousands or inside a late-night brainstorming session, his energy has a way of pulling people in and showing them what’s possible. And while we can’t share his name just yet, chances are you’ve read his books, watched his trainings, or seen the ripple effect of his work in nearly every corner of the online business world.

The big reveal will happen live.

Event Details

📅April 14th & 15th | 12AM–2PM Pacific (3PM–5PM Eastern)

💻Live on Zoom (online event)

💰100% FREE to attend

Limited availability – register now to secure your spot

What You'll Walk Away With:

DAY 1 | APR 15tH

The System

  • Why most outbound breaks in the gaps — and exactly where yours is leaking right now

  • The Governed Outbound System that replaces the fragmented stack with one intelligent workflow

  • The secret to generating qualified B2B conversations without volume, brand risk, or inbox babysitting

DAY 2 | apr 16TH

The Fix

  • How to turn first replies into real conversations using the Directional Reply Framework

  • Kalei's governed outbound strategy that builds pipeline visibility and attracts qualified calls

  • The method to install a working outbound system without building it yourself or hiring an ops team

Plus 3 additional secret systems Kalei has never shared publicly.

What You’ll Learn (Event Highlights):

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Why Your Outbound Is Breaking in the Gaps

How to identify the exact leak point killing your qualified pipeline — before you send another message, buy another tool, or hire another person to manage the chaos.

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The Governed Outbound System

The exact system Kalei built to replace fragmented outbound stacks and generate consistent qualified B2B conversations — without daily prospecting, inbox babysitting, or brand-damaging automation.

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Qualified Conversations, No Ad Spend

How to generate qualified B2B sales conversations without buying leads, running ads, or building complex funnels — using a governed outbound workflow that runs without you.

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The Reply Revival Framework

Kalei's complete reply handling strategy broken down step by step — learn how to turn first responses into real pipeline and stop losing warm prospects after the first exchange.

…and SO much more. Kalei will reveal 6 governed outbound frameworks in total during the event.

Free Bonus for Joining: “Kalei’s Secret Black Box” Gift

Just for showing up, you’ll receive Kalei’s Secret Black Box as a gift. What's inside? That's the secret.

But this gift alone could help add 7-figures to your business.

Register Now for FREE and Secure your spot for Kalei’s Big Secret and get your bonus gift

Andy is capping attendance to ensure quality interaction and maximum value delivery. Registration closes when we hit capacity – or April 15th, whichever comes first.

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